Activists increasingly criticized labor practices at nike's contract factories, alleging workers were systematically subjected to conditions including unjust and given the extremely fast pace of product development in response to consumer trends and ongoing organizational change efforts, product. 2 evaluate nike's response to societal and consumer concerns about its contract manufacturing 3 what are the challenges facing nike in the future sources mae anderson, new nike ad for woods' return to no 1 in world creates social media storm, pga, http. A contract manufacturer (cm) is a manufacturer that contracts with a firm for components or products it is a form of outsourcing. Nike's manufacturing footprint is huge as of this writing, they have manufacturing contracts with over 785 factories, across india, vietnam and, over the years nike has been criticized for its lack of oversight of its manufacturers initially, they approached the problem as a way to manage reputation.
Nike is looking at innovative manufacturing techniques to increase scale in a sustainable way the company plans to work with fewer, better contract factories' in an effort to overhaul nike also plans to use the 3d printing technology for customized shoes which consumers can get made at its outlets. Learn more about nike, inc contract manufacturing network and countries where we do business virtually all nike, inc materials and finished products are sourced from, or manufactured by, independent suppliers that also make or provide products for other global companies. Costs may be classified as manufacturing costs and non-manufacturing costs this classification is usually used by manufacturing companies manufacturing costs other than direct materials and direct labor are categorized as manufacturing overhead cost (also known as factory overhead costs.
Social contract theory is an ancient philosophical idea that states that an individual's ethical and political obligations relate to an agreement he has in business, social contract theory includes the obligations that businesses of all sizes owe to the communities in which they operate and to the world. This essay analytically evaluates nike and the company's recovery from its ethical and strategic missteps to its progressive practices in becoming a socially the second section assesses nike's response to societal and consumer concerns regarding its contract manufacturing. 2 in evaluating nike's response to societal and consumer concerns about its contract manufacturing at first was its not our faults then as time went on they started to open up their company to the public and asked them what needs to be done and did what needed to be done. Consumers increasingly expect brands to have a social purpose, so many companies are taking social stands in very visible ways over the past decade, nike has invested heavily in r&d to reduce environmental waste in its manufacturing processes.
Contract manufacturing is a form of outsourcing where a manufacturer enters into an arrangement or formal agreement with another manufacturing firm for parts, products or components, which the former will then use in its own manufacturing process, to complete its own product. The idea of a social contract—that the state exists only to serve the will of the people—is one of the foundations of the american political system however, english philosopher thomas hobbes expanded on the idea when he wrote leviathan, his philosophical response to the english civil war. Thirdly, nike has the licensees to manufacture and sell nike brand products aside from athletic products like eg nike + ipod this technology allows consumers to connect their ipod devices to sensors manufacturing skills: use of low cost contract manufacturers, based outside usa.
Background: nike is the leading company in sports and fitness fields and located near beaverton the aim of this report is to search how nike response corporate social responsibility (csr) its manufactured facility in the united states were closed down because of the high costs rather than. Answer to 1 evaluate nike's response to societal and consumer concerns about its contract manufacturing 2 what are the challenges facing nike as the popularity of the nike product grew, so did its product demands and the need to produce more apparel to meet the demands of customers. We find and evaluate the right contract manufacturing solution for your company but with so many other pressing concerns, who has the time we do we've been sourcing consumer products for many years and helping business owners expand their portfolio with hard to achieve innovation. Societal marketing emphasizes on social responsibilities and suggests that to sustain long-term success, the company should develop a marketing strategy to provide value to the customer's to maintain and improve both the customers and society's well being better than the competitors. Nike first began reporting its environmental and social performance in 2001 its work to embed and scale sustainable innovation across the company and its contract supply chain were recently examined in case studies through harvard business school and stanford graduate school of business.
No transparency in the making of products evaluate nike's response to societal and consumer concerns about its contract manufacturing in 2000, nike became even more proactive becoming the first company with multiple brand and many universities represented contract factories must. Evaluate nike's response to societal and consumer concerns about its contract manufacturing i believe that nike really believed that they had no blame in labor the conditions in the outside manufacturers the way that nike looked at it they were paying the manufacturers to do a job by. Why did nike fail to address corporate social responsibility earlier the manner in which the nike company has been carrying on suggests that the company does not care about the manner in which the public reacted to the nike company's contract manufacturing methods.
I would say that it was due to the lack of experience of the founders of nike they were not aware of the fact that companies have corporate social responsibility (csr) they liked the idea of making money with sports and they were focused only on it evaluate nike's response to societal and consumer. Response to csr concerns thus, the question arises: are the existing audit inspection measures such as sarbanes-oxley and recent csr initiatives working or not our conclusion was that the csr annual report accurately reflected the issues and management's response to them. Nike: evaluate nike's response to societal and consumer concerns about its contract manufacturing nike's goal is to have 90% of its footwear production come from lean lines in apparel production, 18 contract factories (comprising nearly half the volume of worldwide nike.